Creative Director  ·  Cinematographer  ·  Co-Founder, Causate Collective

Frames
that speak.

I direct stories through light, motion, and silence — crafting brand films, campaigns, and narratives that linger long after the screen goes dark.

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Branding & Identity 01

Brand Identity  ·  Causate Collective

Causate Collective — Brand System

Built the complete visual identity for Causate Collective from the ground up — logomark, typographic system, colour language, and motion guidelines. A brand that thinks like a creative studio and moves like a film.

Creative Director Brand Design 2021

Brand Identity  ·  2021

Causate Collective — Brand System

Complete visual identity — logomark, typographic system, colour language, and motion guidelines for Causate Collective.

Creative DirectorBrand Design

Brand Campaign  ·  Branding Work

Brand Campaign — Identity in Motion

A full-suite branding project spanning visual identity, campaign art direction, and digital rollout. Every touchpoint designed to tell one consistent story across print, social, and screen.

Art Direction Campaign 2022

Brand Campaign  ·  2022

Brand Campaign — Identity in Motion

Full-suite branding: visual identity, campaign art direction, and digital rollout across print, social, and screen.

Art DirectionCampaign
Campaigns  ·  Ola Electric 02

Digital Campaign  ·  Ola Electric

Ola Electric — Charge Forward

A digital-first campaign for Ola Electric's product launch cycle — pushing the narrative of electric mobility as a cultural shift, not just a technology upgrade. Bold visuals, high-contrast edits, built for scroll-stop impact.

Creative Director Digital Campaign 2023

Digital Campaign  ·  Ola Electric  ·  2023

Ola Electric — Charge Forward

Digital-first product launch campaign — electric mobility as a cultural shift. Bold visuals, high-contrast edits, built for scroll-stop impact.

Creative DirectorDigital Campaign

Social Campaign  ·  Ola Electric

Ola Electric — The Road Reimagined

A social-first campaign series exploring what the future of Indian roads looks like through the lens of Ola Electric. Shot across urban and semi-urban landscapes with a cinematic eye for texture and motion.

DOP Social Campaign 2023

Social Campaign  ·  Ola Electric  ·  2023

Ola Electric — The Road Reimagined

Social-first campaign series shot across urban and semi-urban landscapes with a cinematic eye for texture and motion.

DOPSocial Campaign
Ad Films 03

Ad Film  ·  Royal Oak Furniture

Royal Oak — Brand Film

A premium lifestyle campaign spotlighting Royal Oak's furniture range. Shot like architecture — low angles, natural light raking across grain and texture, and a score that breathes with the space. Making furniture feel aspirational.

Director DOP 2022

Ad Film  ·  Royal Oak  ·  2022

Royal Oak — Brand Film

A premium lifestyle campaign shot like architecture — low angles, natural light raking across grain and texture. Making furniture feel aspirational.

DirectorDOP

Ad Film  ·  Ola

Ola — Motion Campaign

A kinetic, city-paced ad film for Ola capturing the pulse of urban mobility across Indian cities. Fast cuts, wide street aerials, and intimate driver portraits stitched together into something that felt alive.

Director Creative Director 2022

Ad Film  ·  Ola  ·  2022

Ola — Motion Campaign

Kinetic, city-paced ad film across Indian cities — fast cuts, street aerials, and intimate driver portraits that captured urban mobility at its most alive.

DirectorCreative Director
Design Campaigns 04

Design Campaign  ·  Social & Digital

Campaign — Visual Language Series

A multi-platform design campaign built around a strong typographic and colour system. Designed for high visual consistency across Instagram, OOH, and digital — each asset a unit that also works as part of a whole.

Art Direction Design Campaign 2023

Design Campaign  ·  2023

Campaign — Visual Language Series

Multi-platform design campaign built on a strong typographic and colour system across Instagram, OOH, and digital.

Art DirectionDesign Campaign

Design Campaign  ·  Print & Digital

Integrated Campaign — Print Meets Screen

An integrated print-and-digital campaign designed to feel unified across mediums. Heavy art direction focus — compositional grids, editorial photography, and a design language built to scale without losing personality.

Art Direction Print & Digital 2024

Design Campaign  ·  2024

Integrated Campaign — Print Meets Screen

Unified print-and-digital campaign — compositional grids, editorial photography, and a design language built to scale.

Art DirectionPrint & Digital

Works

Long-form films, web series, and short films — stories told frame by frame.

Web Series  ·  Kannada  ·  OTT

Untitled Kannada Series

A gritty, character-driven drama set in the streets of Bengaluru. Shot in a documentary-influenced visual language — handheld, close, and deeply personal. Every frame built to feel lived-in.

Director of Photography Creative Director 2023

Web Series  ·  Kannada  ·  2023

Untitled Kannada Series

A gritty, character-driven drama set in Bengaluru — handheld, close, and deeply personal.

DOPCreative Director

Web Series  ·  Malayalam  ·  Drama

Untitled Malayalam Series

A slow-burn psychological thriller rooted in Kerala's coastal geography. Deliberately desaturated — monsoon grays, shadow-heavy interiors, long silences that say more than dialogue.

Cinematographer Creative Director 2023

Web Series  ·  Malayalam  ·  2023

Untitled Malayalam Series

A slow-burn psychological thriller in Kerala — desaturated palette, monsoon grays, and shadow-heavy interiors.

CinematographerCreative Director

Short Film  ·  Independent

Short Film — Untitled

An independent short exploring the space between memory and place. Shot on location over three days with a minimal crew — the kind of film that exists because it had to.

Writer & Director DOP 2022

Short Film  ·  Independent  ·  2022

Short Film — Untitled

An independent short exploring memory and place — shot on location over three days with a minimal crew.

Writer & DirectorDOP
I make films.
I build brands.
Sometimes both
at once.

I'm Amal Rajendran — Creative Director and Co-Founder of Causate Collective Pvt Ltd. My work sits at the intersection of storytelling and visual craft: I direct, I shoot, and I shape the ideas that make brands memorable.

As a cinematographer I've directed and shot web series in Kannada and Malayalam, bringing character-driven stories to screen with a particular obsession over light, texture, and silence. As a creative director I've led campaigns for brands like Ola and Royal Oak — work built to stop you mid-scroll and make you feel something.

Everything I make starts with a simple question: what should this feel like?

Studio

Causate Collective Pvt Ltd
causate.in ↗

Disciplines

Creative Direction
Cinematography · DOP
Ad Films · Brand Campaigns
Web Series · Short Films

Languages & Markets

Kannada · Malayalam
Hindi · English
South India & National

Clients

Ola  ·  Ola Electric
Royal Oak
and more